Skift Take
We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings.
Skift Research’s latest report analyzes the distribution channels bidding for hotel bookings on the largest and most comprehensive metasearch engine in travel: Google Hotels.
We web-scraped more than 20,000 hotel listings across the U.S., Europe, Asia Pacific and Middle East & Africa. And we collected more than 520,000 data points to see which online travel agencies (OTAs) and direct sites are bidding for bookings and at what prices.
We scraped data across both Google's sponsored results (paid listings) and Google’s recently introduced organic auction (where any site can list for free with the aid of a tech partner).
Read the full report for methodology and insights from this unique and proprietary web-scraping analysis of Google Hotels. Below we present a few of our key findings.
Booking Holdings and Expedia Group dominate Google’s sponsored results in every region, with Booking.com bidding the most out of any OTABooking.com is the dominating presence across Google’s