Pranavi Agarwal

Pranavi Agarwal is Senior Research Analyst at Skift Research. As an analyst at Skift Research, Pranavi produces deep-dive reports on key topics in the travel industry by analyzing financial data and interviewing senior executives in the industry. She focuses mainly on the hotel and online travel agency sectors. Prior to joining Skift, Pranavi was a Senior Associate/AVP at Bernstein, a sell-side equity research firm. She has a BSc degree in Physics from Imperial College London.

Latest Stories

Skift Research

The Past, Present and Future of Online Travel

The golden era of Booking and Expedia is facing challenges of slowing growth and increased competition, prompting a fierce battle for market share through innovation and expansion efforts amid a changing landscape.

8 months ago

Hotels

3 Charts That Show Hotel Prices Will Keep Rising in 2024

Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: Can pricing strength hold? We think so.

Pranavi Agarwal | 10 months ago

Skift Research

Will Hotel Pricing Strength Continue into 2024?

Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: can pricing strength hold? We think so: further demand recovery amidst continued supply constraints should see prices rise above inflation.

10 months ago

Hotels

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.

Pranavi Agarwal | 1 year ago

Skift Research

A Deep Dive into Google Travel Part II: U.S. vs Europe in 20 Charts

The underlying hotel supply in Europe is much less branded than it is in the U.S., meaning a greater reliance on OTAs for bookings. In turn there is a more fragmented online distribution market in Europe, with Google’s introduction of an organic auction providing further opportunity for smaller OTAs and new entrants to gain market share.

1 year ago

Hotels

Google Reshapes Hotel Distribution: 3 Key Insights

Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.

Pranavi Agarwal | 1 year ago

Hotels

Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research

We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?

Pranavi Agarwal | 1 year ago

Skift Research

A Deep Dive into Google Travel Part I: U.S. Hotel Distribution

In this web scraping exercise of Google Hotels, we consider one of the most interesting questions in the travel industry currently: what role does Google play in the shifting sands of hotel distribution? Google, not one to stay static, is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel market and a dis-intermediation of the legacy OTAs in favour of direct bookings.

1 year ago

Hotels

Wyndham Vs. Choice: Charting the Midscale Hotel Rivalry – New Skift Research

Wyndham and Choice are known for their franchise-based portfolios in the U.S. midscale and economy sectors. As other major brands explore expansion into this area, we offer an analysis of the current frontrunners with 20 key charts.

Pranavi Agarwal | 1 year ago

Skift Research

Battle of the Midscales: Wyndham Vs. Choice in 20 Charts

Wyndham and Choice are known for their predominantly franchise-based portfolios in the U.S. midscale and economy sectors. As other major brands explore expansion opportunities into midscale and economy hotels, we offer an analysis of the current market leaders, Wyndham and Choice, through a comparison presented in 20 key charts.

1 year ago