Skift Take
American Airlines is going to continue rethinking how its distribution strategy looks in the future.
American Airlines is still hurting from its failed direct bookings strategy this year. But CEO Robert Isom says it’s on its way to recovering.
“We're in the early stages. I think that we're going to restore where we had been, and hopefully even better, as we move through 2025. And everything that I've seen so far since we reversed course back earlier this year says that we're on that path,” Isom said on Tuesday during the Skift Aviation Forum in Texas.
The airline reporte