AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Tourism

AI Could Be an ‘Existential Threat’ to DMOs. How Some Are Getting Ahead of the Curve

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Justin Dawes | 13 hours ago

Business Travel

Flight Centre Travel Group Exec on What’s Next for AI: ‘We’re Continuing to Invest’

Flight Centre has deployed several AI projects, but it's just scratched the surface.

Justin Dawes | 4 days ago

Online Travel

Booking Holdings: How It’s Using AI at its 5 Biggest Brands

Glenn Fogel recognizes that generative AI is still young — and full of bugs — but there's no time to experiment like the present.

Justin Dawes | 1 week ago

Business Travel

Amex GBT Cuts $100 Million as Small-Business Push Hits Headwinds

There's something appealing about a business model that makes money by saving other people money. So why is Amex GBT, the largest corporate travel management company, losing money?

Sean O'Neill | 1 week ago