Skift Take
With IndiGo's move into loyalty programs, Air India will need to sharpen its loyalty strategy to stay competitive, especially in a market where where cost and convenience drive consumer choice.
We're getting closer to the completion of Vistara's merger with Air India, which will combine fleets, routes, and — most importantly for frequent flyers — loyalty programs.
Starting November 12, Club Vistara will merge into Air India’s Flying Returns, bringing changes for millions of loyal customers. Members will not be able to redeem Club Vistara Points and vouchers for flights after November 11.
India's largest carrier, IndiGo, has also announced the launch of a loyalty program.
Here's what’s happening to Club Vistara and what it means for members.
Why is Vistara merging with Air India?Tata Group, which owns both airlines, aims to streamline operations and create a full-service carrier capable of competing with global airlines. This merger will allow Air India to strengthen its fleet, add new routes, and simplify the travel experience for customers, the airline has said.
As part of the merger, the two airlines' loyalty programs will merge, making Flyi