Skift Take
Indian celebrities enjoy a significant following in the country and can influence the decisions of their fans. Hilton's partnership with Sidharth Malhotra comes months after it collaborated with actor Deepika Padukone.
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Hilton has partnered with Indian actor Sidharth Malhotra to extend its global marketing platform, ‘Hilton. For The Stay’ in the Indian market. The campaign would be driven with new initiatives and investments tailored to India, the company said in a statement.
“Over the coming months, Hilton plans to invite other prominent personalities to experience their own bespoke stay to reinforce why it matters where you stay.”
Hilton’s India Plans: Hilton is expanding its presence in India, with plans to triple its portfolio in the country over the next few years. It is also launching new brands - Curio Collection by Hilton and Waldorf Astoria.
The company’s new India country head Zubin Saxena told Skift in an earlier interview that this will be Hilton’s best year yet in India. “Between this year and the next, we will be opening a hotel every two to three months,” he said.
Earlier this year, Hilton also partnered with actor Deepika Padukone for the ‘Hilton. For The Stay’ campaign.
Indian Celebrities as Ambassadors: Indian celebrities enjoy significant following in the country and can influence the decisions of their fans. Case in point: Maldives became a popular tourist destination amon