Skift Take
In a world increasingly valuing experiences over possessions, the potential rewards of selling travel experiences online are substantial.
The playbook for selling flights and hotels is pretty well known. But selling experiences—where the growth is now — is still being figured out.
Take search, for example. "When it comes to flights or hotels, everyone has a fixed mental model of how online search should work," said Nils Chrestin, Chief Financial Officer for GetYourGuide. "But with experiences, that's not the case. It's one of the areas that excites me the most because nobody else has done that yet, and it's up to us to innovate."Chrestin discussed GetYourGuide's growth plans in an interview at the Skift Global Forum in New York.
The company and its rivals continue to grapple with a fragmented market dominated by small businesses. Many travel experiences o