Skift Take

Luxury travel is evolving beyond traditional splurges with adventure and experiences driving the trend.

Luxury travel is no longer confined to high-end shopping sprees, spa days, lavish dining, and multiple opportunities to splurge. 

High-income households – those earning more than $150,000 – are now opting for adventure and experiences. 

And what this group wants is important: They contribute about 36% of global travel spending.

The shift is evident in recent research by Arival, which found that affluen