Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Tour Operators

Cox & Kings’ India Brand Returns Under New Owner

As Cox & Kings re-enters a competitive, technology-driven market, the brand faces the challenge of regaining customer trust while appealing to a new generation of travelers. The big question: Can Wilson & Hughes breathe new life into a legacy brand?

Peden Doma Bhutia | 3 days ago

Tour Operators

Student Travel Player EF Partners With Thai Tourism on Responsible Travel Effort

It's relatively rare for a destination marketing organization like Thailand's to work with a tour operator to help create and promote more sustainably designed tours.

Sean O'Neill | 7 days ago

Experiences

G Adventures Launches New Brand for Solo Travelers Looking to Connect

Tour operator G Adventures has responded to the loneliness epidemic with a new brand geared toward solo travelers.

Dawit Habtemariam | 1 month ago

Airlines

How Holiday Packages are Boosting EasyJet and British Airways

Once snobbishly consigned to the ‘bucket and spade brigade,’ package holidays are one of the fastest-growing products in UK travel. This lucrative opportunity to diversify revenue has not gone unnoticed by British Airways or easyJet, with both airlines rapidly expanding their highly profitable holiday divisions.

Pranjal Pande and Gordon Smith, Skift | 2 months ago

Tour Operators

Fosun Sells Thomas Cook to Private Equity-Backed eSky: 8 Takeaways

For eSky, Thomas Cook's storied brand offers a shortcut to recognition in Western Europe. Or at least that's the wager of eSky's new private equity backer MCI Capital. As for Fosun, what will it sell next? Club Med?

Sean O'Neill | 2 months ago

Experiences

Hornblower CEO Starts Post-Bankruptcy Pivot for Travel Experiences Company

If you've ever sailed past Niagara Falls or toured a city on a sightseeing bus, you may have thought, "This is nice and all, but I wish there was something more." Tour operator Hornblower plans to fix that.

Jesse Chase-Lubitz | 3 months ago

Experiences

Airbnb-Backed Tiqets Talks AI, Profits, and Scaling Travel Experiences

Tiqets CEO Laurens Leurink says sales of travel experiences are booming. Gen Z and Millennials want cultural engagement, not checklist sightseeing. So with some help from AI, Tiqets has recently quadrupled its sales without adding staff.

Jesse Chase-Lubitz | 3 months ago

Experiences

TUI Gains from Experience Sales and FTI Collapse

TUI reported another record-breaking quarter with sales of tours and activities helping to boost profitability. TUI also gained from the collapse of smaller rival FTI.

Jesse Chase-Lubitz | 3 months ago

Experiences

GetYourGuide Partners With Eurowings to Pair Experiences with Airline Booking

GetYourGuide seeks to strengthen its airline collaborations with Eurowings integration, boosting customer experience.

Jesse Chase-Lubitz | 3 months ago

Tour Operators

Here’s What’s Behind a Strong Outlook for Indian Tour Operators – India Report

Research firms and the tourism industry are bullish on the potential of India for both domestic and international travel. Credit Ratings agency CRISIL has projected that a record 30 million Indians will travel overseas this year.

Bulbul Dhawan | 3 months ago