SxiftX Showcase: Destinations

We create experiences and tell stories that push the limits of creativity to connect the world’s most innovative brands with the most influential audience in the global travel industry.

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Tourism

Saudi Arabia Eyes Major Slice of China’s Tourism Market

As Saudi Arabia targets five million Chinese tourists by 2030, Almosafer (part of Seera Group) plans to help the country tap into one of the world’s largest tourist markets through customized itineraries, targeted marketing, and strategic partnerships.

Almosafer + Skift | 4 days ago

Saudi Arabia Eyes Major Slice of China’s Tourism Market
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Tourism

Q&A: The Road to Responsible Tourism in High-Traffic Destinations

In a bid to tackle the challenges posed by an influx of tourists in 2023, Lanzarote is redefining its tourism strategy to prioritize sustainability. Turismo Lanzarote CEO Héctor Fernández Manchado shares his insights on the island’s initiatives to balance growth with environmental protection and future opportunities for responsible tourism.

Lanzarote Tourism Board + Skift | 4 weeks ago

Q&A: The Road to Responsible Tourism in High-Traffic Destinations
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Tourism

Skift Global Forum Video: Shaping the Future of Heritage Tourism

Careful planning is required to balance a surge in heritage tourism with the delicate responsibility of protecting the historic sites that hold so much appeal. At this year’s Skift Global Forum, Melanie de Souza of the Royal Commission for AlUla discussed the region’s blueprint for sustainable heritage travel in the modern age.

AlUla + Skift | 4 weeks ago

Skift Global Forum Video: Shaping the Future of Heritage Tourism
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Tourism

Q&A: Red Sea Global Highlights Destination Biodiversity to Attract Divers Worldwide

As the global demand for nature-based travel gains momentum, Red Sea Global is merging sustainable tourism with proactive marine conservation to engage and educate visitors.

Red Sea Global + Skift | 1 month ago

Q&A: Red Sea Global Highlights Destination Biodiversity to Attract Divers Worldwide
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Tourism

Inside Spain’s Investment Strategy for Sustainable Tourism

Spain's record-breaking popularity has put it front and center in the fight for sustainability in travel. In response, the Spanish government, regional authorities, and local tourism companies have joined forces to realize a more sustainable tourism model.

Turespaña + Skift | 2 months ago

Inside Spain’s Investment Strategy for Sustainable Tourism
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Tourism

Equipping Destination Organizations With Essential Tools for Success in 2025 and Beyond 

Destination organizations and convention and visitors bureaus (CVBs) are operating in an increasingly demanding environment characterized by shifting consumer preferences and intense competition. They can address these challenges and improve decision-making by leveraging Destinations International's tailored suite of tools and products.

Destinations International + Skift | 2 months ago

Equipping Destination Organizations With Essential Tools for Success in 2025 and Beyond 
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Tourism

Inside Red Sea Global’s Mission to Welcome All

While many developers view disability access as a regulatory requirement, Red Sea Global is tapping into its economic and social potential by creating inclusive experiences to capture a growing market.

Red Sea Global + Skift | 3 months ago

Inside Red Sea Global’s Mission to Welcome All
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Tourism

Inside AlUla’s Strategy to Build a Tourism Destination with Sustainable Growth

Known as the crown jewel of Saudi tourism, AlUla is building a "light-touch tourism" model that focuses on cultural preservation to attract travelers interested in authentic experiences while capping visitor numbers to preserve its unique landscape.

AlUla + Skift | 3 months ago

Inside AlUla’s Strategy to Build a Tourism Destination with Sustainable Growth
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Experiences

Q&A: The Hidden Element Transforming Tourism in Saudi Arabia

Helicopters are quietly transforming the travel industry in Saudi Arabia by facilitating infrastructure development, managing transport for high-profile events, and ensuring medical safety.

The Helicopter Company + Skift | 4 months ago

Q&A: The Hidden Element Transforming Tourism in Saudi Arabia
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Tourism

Q&A: Inside Abu Dhabi’s Newly Announced Tourism Strategy 2030

Abu Dhabi's new tourism strategy aims high with targeted investments to boost visitor numbers and solidify its position as a top global travel destination.

Abu Dhabi Department of Culture and Tourism + Skift | 4 months ago

Q&A: Inside Abu Dhabi’s Newly Announced Tourism Strategy 2030

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