On Experience

Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.

Luxury

The Problem With Travel Brand Marketing – And How To Fix It

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.

Colin Nagy | 2 days ago

Luxury

The Growing Global Appeal of the Japanese Ryokan

One of the oldest forms of Japanese hospitality is getting more attention from global brands, and cross-pollinating across the Pacific.

Colin Nagy | 3 weeks ago

Hotels

Oman Is the Calm Alternative to the Gulf’s Glitzy Mega-Projects

Muscat is the ying to Dubai’s yang. Oman's roadmap doesn’t focus on glitzy mega-projects but rather sustainable growth and cultural preservation.

Colin Nagy | 4 weeks ago

Luxury

Congrats, You’re the ‘World’s Best’ Hotel. Now Comes the Hard Part

Awards are great, but running a consistent operation in the face of increased scrutiny is a challenge.

Colin Nagy | 2 months ago

Luxury

The Customer Isn’t Always Right: Hotels Need to Crack Down on Bad Behavior

Hotels have become too servile, letting badly behaved guests ruin carefully crafted experiences. They need to take notes from the Hôtel du Cap, where standards and behavior are gently enforced for the benefit of all.

Colin Nagy | 2 months ago

Hotels

The Biggest Innovators in Travel and Hospitality: Summer 2024

The most inspiring trends we’ve picked up on have nothing to do with hyper-glitz. There’s a lot happening right now from visionaries executing with integrity.

Colin Nagy | 3 months ago

Luxury

Can Today’s Generation of Leaders Evolve Luxury Hotels?

Jannes Sorensen thinks the key to unlocking the future of luxury hospitality lies in the skillsets of its leaders: and it requires a new curriculum and “whole person” approach to do it.

Colin Nagy | 3 months ago

Luxury

AI vs. Travel Advisors: When Humans Win

Chatbots are relying on 20 years of bad travel writing, while travel advisors can be a real source of truth.

Colin Nagy | 4 months ago

Luxury

There’s a Huge Opportunity For Saudi Tourism – But it Needs to Embrace Nuance

If Saudi Arabia is serious about tourism, it will need to cater to a wide range of people and price points. What I want to see is room for a certain segment of the private sector: early-stage entrepreneurs and innovators building something from the ground up.

Colin Nagy | 6 months ago

Luxury

Four Seasons’ Palau Project: Bringing Conservation to a Remote Locale

Four Seasons is betting it is worth the long journey for guests seeking a new style of expeditionary luxury.

Colin Nagy | 6 months ago