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Luxury
An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.
Colin Nagy | 2 days ago
Hotels
As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"
Sean O'Neill | 7 days ago
Airlines
Gold medals aren't the only prize in contention at Paris 2024. Airlines from around the world are using the Olympics to bolster brand recognition in a big way.
Gordon Smith | 4 months ago
Media and PR
Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.
Matthew Parsons, Skift | 4 months ago
Singapore Airlines' last fatal incident was marred by confusion and misinformation. This time it's very different.
Gordon Smith | 6 months ago
Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.
Dawit Habtemariam | 7 months ago
British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.
Gordon Smith | 8 months ago
This is an example of why startup advisors say founders should avoid taking too much funding too quickly.
Justin Dawes | 9 months ago
In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.
Sean O'Neill | 9 months ago
After a terrible January for the airline, topped off by a brutal SNL skit, Alaska will likely use the Super Bowl ad to restore customer trust in its core markets.
Gordon Smith | 9 months ago
