Articles tagged “social media”

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Travel Technology

How Hotel Tech Can Capture the Hearts of Millennial and Gen Z Travelers 

Millennial and Gen Z travelers are stress-testing hotels’ ability to keep up with customer technology preferences. Hotel owners and operators need to seek out creative tech features and amenities to help them compete in an ever-changing travel landscape.

LG Business Solutions + Skift | 7 days ago

How Hotel Tech Can Capture the Hearts of Millennial and Gen Z Travelers 
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Experiences

Why Travel Planning With Friends and Family Starts With Snapchat

As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native features and core principles support travelers across the trip life cycle while helping brands attract and convert these high-value consumers.

Snapchat + Skift | 1 week ago

Why Travel Planning With Friends and Family Starts With Snapchat
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Experiences

The Rise of Travel Experiences: 4 Key Insights From Industry Decision Makers

At the Skift Global Forum in New York, we polled travel industry decision-makers to determine how they approach the rise of experiences, how they think about shifting traveler behaviors, and how technology impacts modern booking processes.

Travel Guard + Skift | 1 month ago

The Rise of Travel Experiences: 4 Key Insights From Industry Decision Makers

Tourism

How Thailand Is Using AI to Tap into Gen Z’s Love for Spiritual Tourism

Thailand's move to blend AI with spiritual tourism isn’t just a clever marketing tactic, it’s about reshaping what travel means in a digital world. The real question is, will other destinations jump on this trend, or will Thailand’s unique mix of ancient beliefs and modern tech stay one-of-a-kind?

Peden Doma Bhutia | 1 month ago

How Thailand Is Using AI to Tap into Gen Z’s Love for Spiritual Tourism

Tourism

China’s Outbound Travel Rebound Is Slow-Going — But These Trends Are Worth Watching

The Chinese travel wave is slowly making a comeback, but travelers have new habits and expectations. Companies need to step up by offering more flexibility and personalized experiences with a focus on value.

Peden Doma Bhutia | 2 months ago

China’s Outbound Travel Rebound Is Slow-Going — But These Trends Are Worth Watching
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Travel Technology

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

TikTok for Business + Skift | 2 months ago

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Experiences

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Social media isn’t all fun and games. There’s serious money to be made, and Klook is buying into the trend with its latest TikTok tie-up. Klook's message is clear: Come for the video, stay for the tour!

Peden Doma Bhutia | 3 months ago

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Tourism

Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

Peden Doma Bhutia | 3 months ago

Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry

Tourism

Top Challenges for Chinese Travel – and the Latest Booking Trends

While the Chinese are spending big once again, they are doing so with a keen eye on their wallets, seeking the best value for their money.

Peden Doma Bhutia | 4 months ago

Top Challenges for Chinese Travel – and the Latest Booking Trends

Airlines

Is a TikTok Ban Coming? Here Are the U.S. Airlines That Rely on it Most

TikTok is a big deal in the airline industry, with most of the major U.S. carriers using the platform to enhance brand recognition and loyalty.

Gordon Smith | 7 months ago

Is a TikTok Ban Coming? Here Are the U.S. Airlines That Rely on it Most