Skift Take
Cirium is a for-profit company, selling its data to corporations and the airline industry to more accurately measure flight emissions. Could its reluctance at this early stage to share that data with Google and Travalyst be out of self-interest?
Google, a key partner in the Prince Harry-founded Travalyst coalition, has been a leading authority on measuring airline emissions.
Google's Travel Impact Model, published in 2022 and developed in partnership with the International Council on Clean Transportation, has enabled Travalyst partners ranging from Booking.com to Expedia and Skyscanner to publish flight emissions estimates. Google Flights, as well as Amadeus, Sabre, Travelport, and Trip.com Group, all Travalyst partners, also use it.
But two months ago, Cirium, an aviation analytics company, launched a new system that seemingly fills gaps in measuring airline emissions and fuel burn. Its Emerald Sky methodology, geared for business travel firms, airlines, and aircraft financing companies, is said to measure emissions and fuel burn down to the seat level, according to a recent Skift story.
Cirium subsequently told Skift that it and Google/Travalyst ha