Skift Take

Big travel companies have the resources to plan major tech overhauls to integrate AI, but it's taking longer than some had expected.

Justin Dawes

Executives of top travel companies continue to emphasize that AI will transform the industry — even if it’s taking longer than expected.

While executive tend not to talk publicly about AI as often as they did in 2023, many CEOs of the biggest travel companies still are. 

Below are comments about AI during earnings calls this month by execs at Booking Holdings, Amex GBT, Airbnb, and Tripadvisor. 

Booking Holdings: The Connected Trip 

Glenn Fogel, president and CEO of Booking Holdings, has a vision for what he calls the “connected trip.” It’s the idea of a seamless travel experience, with the consumer being able to book all parts of a trip in one place, and each supplier having easy access to that traveler’s data.

Fogel believes the latest advancements of AI are key to making that dream a reality. 

"In order to achieve the easier, more personalized experience of the connected trip, we have always envisioned AI technology at the center of this vision. Our teams of AI experts continue to draw on their valuable experience from using AI extensively fo