Skift Take
Here's a look at the stealthy Booking.com for Business. Parent company Booking Holdings has larger priorities, but this unit is growing.
When an online travel company has a fast-growing business unit, it usually doesn't take much prodding to get officials to tout it. But that's not the case with Booking Holdings and its nine-year old business unit, Booking.com for Business.
Booking.com for Business has an exclusive partnership with travel-management company CWT, which provides it with 24/7 customer service and fulfillment, as well as flight, car rental and hotel inventory, including loyalty rates and rewards from the big chains that are usually only available on hotel websites.
With CWT slated to be acquired by American Express Global Business Travel, we asked Booking.com what would happen to the partnership.
We also wanted to know more about the strategy and details about the unit's growth, and how business travel might relate – or not relate – to Booking's Genius Rewards program.
Booking.com doesn't break out any numbers for Booking.com for Business, which has its product team located i