Skift Take
There is huge untapped potential in getting Americans to travel to Europe or the Middle East for lower prices on high-tech wellness services.
Health, wellness, and living longer: They could all have a travel component, and investor Greg O'Hara believes there's money to be made.
“We expect to make a nine figure bet in this space,” said O’Hara, founder of private equity firm Certares with nearly $11 billion in assets. “This is a multi-billion opportunity for travel,” said O’Hara, who closed out the 2024 Skift Global Forum in a session with Skift CEO Rafat Ali.
O’Hara believes there is huge untapped potential in getting Americans to travel to Europe or the Middle East for lower prices on high-tech wellness services focused on living longer.
There are a few aspects that go into modern well