Skift Take

Google has made several announcements in recent weeks about how its generative AI model is being used to power next-generation travel technologies.

Justin Dawes

Google is fully in its Gemini era. That’s what the CEO said during the tech giant’s latest developer conference, and we're seeing it with the company's own consumer-facing products, and also through partnerships with travel companies.

Google has made several announcements in recent weeks. “You should expect a lot more in the travel space,” Carrie Tharp, vice president of strategic industries for Google Cloud, told Skift in early April.

Some of these projects will be part of the discussion at the inaugural Skift Data + AI Summit next week in New York City.

Google Products for Consumers

Google most recently shared its work on trip planning capabilities for search and Gemini Advanced, its equivalent to ChatGPT Plus for paid members. 

Earlier this year, Google released some new AI features in Maps to help users with trip planning. App users can now see key photos and reviews that summarize people’s favorite aspects of a specific restaurant or place. The AI can also help identify what a dish in one of those photos is cal