Travelport Integrates Corporate Booking Tool Following Deem Acquisition

Travelport has completed the integration of corporate booking tool Deem, which it acquired earlier this year. 

Travelport — along with its two larger competitors, public companies Amadeus and Sabre — primarily act as marketplaces to connect airlines and travel agents. 

While Amadeus and Sabre have had in-house corporate travel booking tools in recent years, Travelport has not since it sold Locomote in 2019.

The Deem tool is now part of Travelport+, the next generation of the booking platform for travel agents that Travelport has been developing over the past two years. And agencies that had been using Deem can now access Travelport data through the platform, which is still also compatible with data from Amadeus and Sabre.

The software from Deem is meant to provide travel agents a simpler, more modern experience than has been historically available for corporate travel. And the software includes a tool that travelers can use to manage their own trips. 

“It extends the vision that we set for Travelport back in 2019 or early 2020, which was we wanted to create a more modern retailing experience that was more akin to what leisure travelers might experience,” said John Elieson, chief operating officer and deputy CEO of Travelport.

“You go to a site like Travelocity or Expedia or Priceline, and you’ve just got this really intuitive, enjoyable experience. And yet in corporate travel, it’s just much clunkier.”

Travelport CEO Greg Webb said early this year that more than 80% of the company’s travel agent customers were using Travelport+ at that time, and the rest were expected to transition in the following 12 to 18 months.