Skift Take
Tampere is only the latest Finnish city to market itself as eco-friendly, and there's definitely something to it. But a report published by the City of Helsinki found the Finnish tourism sector's emissions are 80% higher than the EU average.
Tampere, a southern Finnish city known for its industrial skyline, 160 nearby lakes, and ample public saunas, says it aims to become the "world’s leading sustainable travel destination."
Tampere is marketing itself as an “environmentally friendly destination” that will appeal to tourists looking to make greener holiday choices.
The announcement from Tampere is not the first from a Finnish city. The trend is likely a result of Scandinavia’s gradual rise to stardom as traditional Southern European destinations become too hot for summer travel.
Nordic exposureTampere’s popularity is steadily growing, with overnight stays increasing since the pandemic. In 2023, the city registered 1.1 million arrivals, an increase of 8% from 2022.
Over the past decades, it has made progress in reducing emissions. Greenhouse gas emissions fell by 34% from 1990 levels. The city also claims that 62% of its e