Marriott Bonvoy has launched a self-paced walking tour, Capture the City Miami, curated in partnership with Greater Miami and Miami Beach and local fashion blogger Daniela Ramirez.
Available as a mobile app, the tour showcases an interactive map with tips and content created by Ramirez, aka @nany.
Developed as part of the Marriott Bonvoy Loyalty program, the walking tour can be purchased and downloaded according to the size of the group, ranging in price from $59 for 1 to 4 guests up to $159 for 9 to 12 guests. Additionally, it includes “$200 in perks” per person “to experience the best food, photo opportunities, and culture” across the city’s South Beach, Design District, Wynwood, and Little Havana neighborhoods.
Some of the experiences included on the city tour:
- Browse Baccarat’s beautiful and colorful crystal and enjoy a complimentary glass of champagne at the BBar and Lounge.
- The Museum of Graffiti in Wynwood, featuring indoor and outdoor exhibitions, with colorful murals by artists from around the globe, with a 25% discount on ticket price.
- Havana 1957, an authentic Cuban restaurant on Ocean Drive for a complimentary traditional mojito with the purchase of an entree.
The tour is meant to give guests “another way to experience the power of travel,” according to a Marriott Bonvoy spokesperson who confirmed there are no plans to roll out similar standalone app experiences for any other popular cities at this point.
Marriott Bonvoy has the most hotel loyalty program members, at about 180 million. The program has looked to create immediately accessible experiences for its members, having recently launched its Marriott Bonvoy One Point Moments in June.
