Articles tagged “advertising”

Hotels

The Peninsula Hotels’ New Brand Campaign: Focus on Staff Stories, Not Luxury Cliches

As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"

Sean O'Neill | 7 days ago

The Peninsula Hotels’ New Brand Campaign: Focus on Staff Stories, Not Luxury Cliches

Online Travel

Trivago Demands Higher Compensation From Smaller Advertisers

It's been a tough run for Trivago in the Google Hotels era. No one ever said the metasearch business would be easy.

Dennis Schaal | 1 week ago

Trivago Demands Higher Compensation From Smaller Advertisers

Short-Term Rentals

Airbnb Bets Big on Domestic Travel in Japan with New Marketing Push 

Airbnb is going after Japan's domestic travelers, the largest part of the country's travel market. But it will take time to crack it.

Dennis Schaal | 1 month ago

Airbnb Bets Big on Domestic Travel in Japan with New Marketing Push 
Free Read

Travel Technology

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

TikTok for Business + Skift | 2 months ago

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Short-Term Rentals

Is Vrbo’s Nick Saban Ad Trolling Airbnb Rooms?

Just in time for U.S. football season, Vrbo comes out with a hilarious ad about the vacation rental host in a shared space that you never want to meet. Even if it's in an Airbnb Room.

Dennis Schaal | 3 months ago

Is Vrbo’s Nick Saban Ad Trolling Airbnb Rooms?

Short-Term Rentals

Vrbo Keeps Taking Jabs at Airbnb With New Ad Campaign to Recruit Hosts

While Vrbo's new ad campaign to attract hosts doesn't mention its competitor Airbnb by name, Expedia’s smaller short-term rental platform keeps poking at what makes it different from the industry juggernaut.

James Farrell, Skift | 3 months ago

Vrbo Keeps Taking Jabs at Airbnb With New Ad Campaign to Recruit Hosts

Online Travel

Shakira Partners With Despegar for Upcoming Marketing Campaigns

Shakira has paved the way for other Latin America artists. Despegar hopes she can open more doors for the company, as well.

Dennis Schaal | 3 months ago

Shakira Partners With Despegar for Upcoming Marketing Campaigns

Hotels

Hilton Partners with Bollywood Actor Sidharth Malhotra – India Report

Indian celebrities enjoy a significant following in the country and can influence the decisions of their fans. Hilton's partnership with Sidharth Malhotra comes months after it collaborated with actor Deepika Padukone.

Bulbul Dhawan | 3 months ago

Hilton Partners with Bollywood Actor Sidharth Malhotra – India Report
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Online Travel

How Streaming TV Is Driving Destination Inspiration

Today’s consumers are increasingly inspired by their favorite TV shows and movies. By aligning ads with this engaging content, travel brands can reach consumers at pivotal moments in their planning journey and enhance conversion rates.

Amazon Ads + Skift | 3 months ago

How Streaming TV Is Driving Destination Inspiration

Online Travel

Trivago to Focus on Resolving User ‘Irritation’ With Metasearch

Would Priceline or other big travel advertisers want a co-branded booking experience with Trivago to increase bookings? Maybe, but these advertisers would likely spar with Trivago on the details of the co-branding.

Dennis Schaal | 4 months ago

Trivago to Focus on Resolving User ‘Irritation’ With Metasearch