Skift Take
Marriott's newest hotel brand in the U.S. targets the "affordable midscale" segment. Expect the hotel equivalent of flying economy but getting a free checked bag and extra legroom, with the hotel group's most no-frills, functional brand yet.
Marriott International said on Tuesday that it was introducing a hotel brand — City Express by Marriott — to the U.S. and Canada, marking its foray into the "affordable midscale" category in these countries.
The world's largest hotelier had teased this new brand in the U.S. and Canada in May, describing it as Project Mid-T. Marriott bought the City Express brand in Mexico in May 2023, and has since been running properties under the City Express by Marriott brand in the