Skift Take
EaseMyTrip's new travel debit card with Bank of Baroda checks all the boxes, but just on paper.
Indian online travel agency EaseMyTrip has partnered with Bank of Baroda to introduce the first co-branded travel debit card by a public sector bank in India. This is the latest in the trend of new travel cards in India.
Travel cards are being adopted at a growing pace as social media is full of tips from influencers on using the best combinations of perks from travel credit cards. A study by fintech platform ZET showed that in 2023, travel credit cards were the fastest growing category: with demand increasing 27% as compared to 2022.
Air miles, hotel discounts, and travel-related rewards led to the increase in demand. SBI Card, a major player in credit cards, witnessed a 23% increase in its travel, entertainment and restaurant category as of December 2