Skift Take
Airlines are increasingly placing a heavy emphasis on premium products, and we discuss why in this episode of the Skift Travel Podcast — as well as why some carriers are quietly withdrawing from China.
Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week.
Several prominent airlines have recently made significant investments in premium cabins and products. Airlines Editor Gordon Smith discussed that trend and his recent in-depth look at airlines that are quiet quitting China in this episode of the Skift Travel Podcast with Head of Research Seth Borko.
Listen Now Key PointsIncreased Focus on Premium Cabins: Many airlines, such as Lufthansa, Air France, and Cathay Pacific, are revamping or introducing new premium cabin products, especially first and business class, as part of their brand strategy. This shift highlights the importance of brand positioning and differentiation through luxury offerings.
Differences Between Domestic and Internati