Travel Brands Explained

Stories from Skift reporters and editors that explain travel brands and how they work, from the 20,000-foot view to the nuts and bolts.

Hotels

Accor Hotels’ Brands, Explained

Accor had a stellar 2023 and looks set to grow in 2024. Here’s a rundown of each brand in the Accor hotels portfolio.

Joey Tyson and Sean O'Neill, Skift | 10 months ago

Hotels

Hyatt’s Brands, Explained

Hyatt has bounced back from the pandemic and then some. It looks set to continue its impressive financial performance throughout 2023. Here’s a rundown of each brand in the Hyatt portfolio.

Joey Tyson, Skift | 1 year ago

Hotels

Ennismore’s Brands, Explained

Ennismore seeks to establish itself as the group to beat in lifestyle hotels and hospitality innovation. Here’s a rundown of its major brands.

Joey Tyson and Sean O'Neill, Skift | 1 year ago

Hotels

Wyndham Hotels & Resorts’ Brands, Explained

Wyndham Hotels & Resorts is the world's largest franchisor of hotels. We run through the brands that have helped it become one of the most successful hospitality businesses.

Joey Tyson, Skift | 1 year ago

Hotels

Choice Hotels’ Brands, Explained

Choice Hotels continues to grow in the domestic market, with a particular focus on the midscale and upscale segments. It's likely to add more brands soon.

Joey Tyson, Skift | 1 year ago

Hotels

Best Western’s Hotel Brands, Explained

Best Western is unique in that it runs through a non-profit membership model. Here, we look at the member brands that form its portfolio.

Joey Tyson and Sean O'Neill, Skift | 1 year ago

Airlines

Star Alliance’s 26 Brands, Explained

We take a look at every member of the Star Alliance, the world’s first airline alliance.

Joey Tyson, Skift | 2 years ago

Airlines

SkyTeam’s 19 Brands, Explained

As Asia begins to shake off Covid-19, the SkyTeam alliance will have recovery firmly in its sights.

Joey Tyson, Skift | 2 years ago

Online Travel

Booking Holdings’ 6 Brands, Explained

Booking Holdings’ empire is one of the most valuable in the travel industry. We break down the six major brands that bring home the money.

Joey Tyson, Skift | 2 years ago

Airlines

Oneworld Alliance, Explained

After moving above Sky Team to second in the “Big 3” of airline alliances, the next few years are more likely to be about staying put than targeting the top spot.

Joey Tyson, Skift | 2 years ago