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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

Hyatt Hotels and American Airlines Expand Loyalty Partnership

Hyatt and American are adjusting the collaboration between their loyalty programs. Next year they'll boost redemption options and status opportunities for their most frequent travelers.

Hyatt Hotels and American Airlines Expand Loyalty Partnership
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Airlines

New Research: How Consolidated Loyalty Currency Amplifies Value for Brands and Consumers

Juggling too many loyalty programs? You’re not alone. A new survey from IAG Loyalty shows consumers want more flexibility and simplicity in their loyalty programs, highlighting the benefits of a consolidated loyalty currency. To maximize profitability, business leaders must understand how to meet this demand.

New Research: How Consolidated Loyalty Currency Amplifies Value for Brands and Consumers

Experiences

India’s Upcoming Wedding Season – India Report

Nearly 5 million weddings could bring in some $70 billion. And luxury hotels are seeing an uptick in demand.

India’s Upcoming Wedding Season – India Report

Hotels

Marriott CEO Anthony Capuano: Loyalty, Luxury, and Hotel Tech — Full Video, Skift Global Forum 2024

Marriott International president and CEO Anthony Capuano spoke at the Skift Global Forum in New York City about the hospitality sector's current state and future direction through the lens of the world's largest hotelier.

Marriott CEO Anthony Capuano: Loyalty, Luxury, and Hotel Tech — Full Video, Skift Global Forum 2024

Startups

13 Travel Startups Raise $600 Million in 2 Weeks

Twelve’s massive total fundraise of $645 million shows that the company is positioning itself for a future where alternative jet fuels aren’t just trendy, but essential. Skift has now reported 16 travel startups that have raised over $100 million so far this year.

13 Travel Startups Raise $600 Million in 2 Weeks

Airlines

Air India-Vistara Loyalty Program: Top 10 Questions

With IndiGo's move into loyalty programs, Air India will need to sharpen its loyalty strategy to stay competitive, especially in a market where where cost and convenience drive consumer choice.

Air India-Vistara Loyalty Program: Top 10 Questions

Online Travel

EaseMyTrip Launches Co-Branded Travel Debit Card: Will Travelers Swipe It?

EaseMyTrip's new travel debit card with Bank of Baroda checks all the boxes, but just on paper.

EaseMyTrip Launches Co-Branded Travel Debit Card: Will Travelers Swipe It?

Airlines

JetBlue to Open Airport Lounges in Major Premium Push

Speaking to Skift, JetBlue president Marty St. George said it’s possible to balance a low-cost airline with high-end lounges. If realized as planned, these could be some of the most exclusive spaces of any U.S. carrier. 

JetBlue to Open Airport Lounges in Major Premium Push

Airlines

How Holiday Packages are Boosting EasyJet and British Airways

Once snobbishly consigned to the ‘bucket and spade brigade,’ package holidays are one of the fastest-growing products in UK travel. This lucrative opportunity to diversify revenue has not gone unnoticed by British Airways or easyJet, with both airlines rapidly expanding their highly profitable holiday divisions. 

How Holiday Packages are Boosting EasyJet and British Airways

Podcasts

Airline Loyalty Probe, Thomas Cook Sale and Hyatt Property Deals

Today's podcast looks at a probe into U.S. airlines loyalty programs, a $40 million acquisition of Thomas Cook, and a step toward owning fewer properties for Hyatt.

Airline Loyalty Probe, Thomas Cook Sale and Hyatt Property Deals