Skift Take
It's true that giant hotel groups like Marriott and Hilton loom large. But independent hotel brands aren't going down without a fight.
Global Hotel Alliance, which runs a shared loyalty program for about 40 independent hotel brands, reported robust growth in the third quarter, with double-digit gains in performance across key measures.
The results underscored how many independent hotels, not just those belonging to the major hotel groups, are broadly enjoying resilient growth this year.
Brands such as Minor International's NH Hotels, Hig