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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

How one company helps airlines decide who gets treated well and who has to pay

As airlines get better at passenger profiling they will drive greater loyalty among frequent flyers, but they should make sure the the gap between high-flyer and leisure traveler isn't so wide that potential customers get turned off.

Skift | 12 years ago

Skift Originals

Delta SkyMiles voted worst in frequent flyer survey

There's nothing worse than an airline frequent flyer program when it's tough to book awards travel, and respondents to this Frequent Business Traveler and FlyerTalk survey expressed frustration with Delta in this regard. The airline, which has been all over Facebook with its booking widgets, prides itself on its technology so it must be especially disappointing that road warriors expressed their frustrations with the SkyMiles awards calendar.

Skift | 12 years ago

Online Travel

Loyalty-card startups give merchants a reason to ignore Groupon

The startups make the difference between flash sale sites and loyalty programs clear: One's just about the deal, the other's about building a loyal clientele.

Skift | 12 years ago