Skift Take
Want to be trendy? Book a separate-bed, soft adventure trip with your fave colleague that involves some hard-to-get dinner reservations and a side of outdoor recreation.
Hilton on Monday released the latest edition of its annual consumer survey. While the project was aimed at consumer media outlets, the report also highlighted some key trends for industry insiders.
Hilton's 2025 Trends Report, based on an Ipsos survey of 13,000 adults across 13 countries, includes touchstones for travel marketers looking to align campaigns with emerging traveler preferences.
These are the most interesting ones we saw:
1.