Skift Take
Skift's research shows that there are real developments taking place and that it is still early enough for savvy destinations and businesses to make their mark with innovative approaches to green travel under the regenerative banner.
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Regenerative tourism has been the subject of much excitement over the past few years, but also plenty of skepticism – understandable given the travel industry’s history with greenwashing.
Many leading advocates for sustainable travel have some strong reservations. According to Darrell Wade, founder of Intrepid Travel, “regenerative tourism tends to focus on the small and positive rather than the large and negative.”
Skift Research tackles the emergence of regenerative tourism in our first entry in the “Fact from Fiction” series on sustainability issues relating to tourism.
But first, what exactly is regenerative tourism? The simplest definition is that it seeks