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Tourism
India's foreign exchange earnings are up. Travel spending per tourist is up. But international tourists in India are still lagging behind pre-Covid figures by 10%.
Bulbul Dhawan | 2 months ago
With a goal of attracting 150 million tourists by 2030, where else would Saudi Arabia look if not to the world’s most populous country?
Peden Doma Bhutia | 2 months ago
Seoul's betting big on K-pop's global pull, and it’s working. BTS’ Jin is fronting their latest tourism push, showing that K-pop’s influence isn’t just hype — it’s real economic power.
Peden Doma Bhutia | 3 months ago
Online Travel
The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors.
Elizabeth Casolo, Skift | 8 months ago
Maui is ready for its close-up, according to a new marketing campaign. If tourism doesn't rebound soon, valuable talent may leave.
Dawit Habtemariam | 8 months ago
News Blog
Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace', with the aim of inspiring curiosity 'for every type of traveller.' Credit: Experience Abu Dhabi The campaign video follows four characters as they explore Abu Dhabi for the first time, with destinations featured in the campaign including Al Ain Oasis, Louvre Abu…
Adam Stacey | 11 months ago
Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007. Skift had earlier highlighted the country's 16-year gap in robust tourism promotion. The country had developed a comprehensive consumer campaign in 2021, which had then…
Peden Doma Bhutia | 11 months ago
Destination Canada has joined forces with Nicole Byer, host of the Netflix show 'Nailed It!', on a series of short videos designed to teach viewers 'how to winter the Canadian way.’ https://www.instagram.com/reel/C0PWUSVvx7x/ The campaign is made up of four short videos, which sees Byer in a series of humorous sketches and locations as she shares…
Adam Stacey | 12 months ago
Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’. Credit: Ras Al Khaimah Tourism Development Authority The 'All About You' campaign was created by FABLEfx, and stars Leo the cat as he journeys across Ras Al Khaimah to discover all that the Emirate has to offer whilst…
Adam Stacey | 1 year ago
easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life. The ‘Get Out There’ campaign sees Mona Lisa, David, The Thinker, Girl with the Pearl Earring, and even a pair of cherubs as they embark on journeys through…
