Skift Take
A forthcoming report from JLL Hotels & Hospitality reveals that the state's top 10 lodging markets have consistently outperformed national averages for revenue growth.
A report JLL Hotels & Hospitality will publish this week finds that the Sunshine State's top hotel markets have been outpacing national averages for revenue growth. Florida's markets have also shown gains in pricing power even after adjusting for inflation. These trends are encouraging further hotel development there, says JLL.
Last year, the top-10 Florida lodging markets consistently outperformed the rest of the country, with revenue per available room (RevPAR) in each market beating the U.S. average. The Florida Keys emerged as a standout in occupancy