Chinese Outbound Travel News

Outbound tourism from China has been a major force in the global tourism industry before the pandemic. In 2019, Chinese travelers made 155 million trips abroad and spent almost $255 billion, amounting to 14% of global tourism revenue. The number of total outbound trips from China is expected to surpass 200 million in 2023 and 365 million by 2030. This would mean a significant recovery and growth for the global tourism industry. Follow news about this below.

Announcements

What You Can Expect at Skift Global Forum East

Skift Global Forum East is back in Dubai this month and it’s the place to be for anyone involved in Middle East tourism. This year’s lineup includes CEOs, industry pioneers, and innovators shaping the future of travel across the region.

What You Can Expect at Skift Global Forum East

Podcasts

Rental Supply Slows, Saudis’ Chinese Push and Sustainable Travel Woes

Today's podcast looks at a slowdown in short-term rentals, a Saudi push for Chinese tourists, and why travelers don't prioritize sustainability.

Rental Supply Slows, Saudis’ Chinese Push and Sustainable Travel Woes

Tourism

Saudi Arabia Targets Chinese Travelers to Boost Vision 2030 Tourism Goals

As Saudi Arabia sets out to diversify its economy, Chinese tourists are becoming a critical part of its plan. With record-breaking numbers expected in 2025, the kingdom hopes Chinese travelers will accelerate its Vision 2030 goals.

Saudi Arabia Targets Chinese Travelers to Boost Vision 2030 Tourism Goals

Airlines

Why Are Airlines Quiet Quitting China?

Think quiet quitting is just for employees? Think again. In 2024, many of the world's biggest airlines are making a low-key withdrawal from China. We find out why.

Why Are Airlines Quiet Quitting China?

Tourism

Japan Tourism Sets Yet Another Record As Visitor Spending Exceeds Last Year’s High

The tourism sun is shining bright over Japan as visitor numbers and revenues reach an all-time high in 2024. The challenge: sustaining the growth through 2025.

Japan Tourism Sets Yet Another Record As Visitor Spending Exceeds Last Year’s High

Tourism

Asia-Pacific Tourism Rebound: Late to the Party, But Now Leading the Pack

Global tourism is bouncing back big in 2024, but staying ahead means thinking smart and staying agile. In Asia-Pacific, that means handling the surge in visitors while keeping it sustainable, nailing targeted marketing, and leveling out those seasonal travel waves.

Asia-Pacific Tourism Rebound: Late to the Party, But Now Leading the Pack

Tourism

Why All Eyes Are on China and India to Shape the Future of Global Tourism

In travel, India and China are markets you can’t afford to ignore. Two high-profile representatives from each country make a strong case for why.

Why All Eyes Are on China and India to Shape the Future of Global Tourism

Tourism

What’s Next for Saudi Tourism? Expanding Source Markets and Boosting Visitor Spend

Sure, Saudi’s aiming for a hefty 150 million tourists, but they’re also looking to attract those high-value travelers while working to double tourism’s slice of the GDP pie by 2030. The real test? Seeing if all these efforts actually cash in (quite literally!) over the next few years.

What’s Next for Saudi Tourism? Expanding Source Markets and Boosting Visitor Spend

Tourism

China’s Outbound Travel Rebound Is Slow-Going — But These Trends Are Worth Watching

The Chinese travel wave is slowly making a comeback, but travelers have new habits and expectations. Companies need to step up by offering more flexibility and personalized experiences with a focus on value.

China’s Outbound Travel Rebound Is Slow-Going — But These Trends Are Worth Watching

Tourism

The Return of Chinese Outbound Travel: October Golden Week Signals a Strong Comeback

As Golden Week approaches, China’s travel rebound is set to lift global tourism. Destinations that cater to confident Chinese travelers seeking diverse, immersive experiences will win big.

The Return of Chinese Outbound Travel: October Golden Week Signals a Strong Comeback