Skift Take

Formed in 1997, Coldplay still seems to have the star power to rock cities. Abu Dhabi is the latest to feel this effect, where a Premier Inn costs $300 when they're in town.

Coldplay is the latest music juggernaut to cause a tourism frenzy. Mumbai felt the effect this week when tickets went on sale for their January shows, and Abu Dhabi in the UAE was next.

Coldplay announced a show in Abu Dhabi at the start of this week for January 11, and quickly had to add two more shows. The performances, part of their Music of the Spheres World Tour, will be held at Zayed Sports City Stadium, marking the band’s only stop in the Middle East.

Hotel prices in the city were skyrocketing for those dates.

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