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Online Travel News

Here’s what’s latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift’s online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Priceline Testing OpenAI’s Advanced Voice Tech for ‘Penny’ Chatbot

Priceline is among a handful of companies testing OpenAI's new voice tech. Priceline envisions that its future voicebot will be able to accompany a traveler through an entire trip.

Justin Dawes | 1 month ago

Experiences

Klook at 10: Expanding Beyond Travel Experiences

Have you ever been on a trip and wanted one app to book your museum entrance tickets, get you train tickets, score you concert seats, and maybe throw in a cooking class for good measure? Klook wants to be there for you.

Sean O'Neill | 1 month ago

Experiences

GetYourGuide’s CFO Outlines Strategy to Grow Bookings of Travel Experiences

In a world increasingly valuing experiences over possessions, the potential rewards of selling travel experiences online are substantial.

Sean O'Neill | 2 months ago

Online Travel

EaseMyTrip Launches Co-Branded Travel Debit Card: Will Travelers Swipe It?

EaseMyTrip's new travel debit card with Bank of Baroda checks all the boxes, but just on paper.

Bulbul Dhawan | 2 months ago

Online Travel

Despegar Gets Freedom to Expand Independently of Expedia’s Hotels in New 10-Year Partnership

With two partners having big B2B ambitions, something had to give.

Dennis Schaal | 2 months ago

Hotels

First Flights, Now the Travalyst Climate Coalition Turns to Hospitality Data

Travalyst's challenge in hospitality will be in trying to make itself a leader in sustainability measurement. This will be a tougher sell than flights.

Dennis Schaal | 2 months ago

Experiences

GetYourGuide Faces Animal Rights Activists Over Travel Activities Listings

GetYourGuide faces ongoing protests from World Animal Protection over alleged animal exploitation in its listed activities, such as elephant rides. The online travel agency maintains it enforces its responsible tourism guidelines.

Sean O'Neill | 2 months ago

Hotels

Oyo 2.0: After Motel 6 Acquisition, Next Comes an IPO

The Motel 6 acquisition marks a huge step forward for Oyo. With an IPO on the horizon, the big question is: Will it be the blockbuster Oyo’s aiming for?

Peden Doma Bhutia | 2 months ago

Online Travel

Tripadvisor CEO on Company’s Evolution From Advertising to a Booking Model

Tripadvisor's challenge is that it is no big deal these days to see a static image of someone who wrote a hotel or experiences review. Many people are accustomed to scrolling TikTok instead.

Dennis Schaal | 2 months ago

Online Travel

10 Things We Learned at the Skift Global Forum

Executives speaking at this year's Skift Global Forum offered no shortage of opinions about the current state and future of the travel industry, and here are some of the most noteworthy comments.

Lex Haris, Sean O'Neill, Meghna Maharishi, Rashaad Jorden, Dawit Habtemariam, Justin Dawes, Skift | 2 months ago