Articles tagged “thefork”

Experiences

Tripadvisor Is Still Considering ‘Strategic Alternatives’

Tripadvisor officials are doing their jobs in that they are trying to grow the company in the event no strategic transaction takes place. But eventually there has to be one.

Dennis Schaal | 1 week ago

Tripadvisor Is Still Considering ‘Strategic Alternatives’

Online Travel

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?

Dennis Schaal | 5 months ago

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews

Online Travel

Google Search Claims Another Victim: Tripadvisor Lowers Outlook

Google has made frequent changes to its search results pages over the years, and Tripadvisor has often suffered as Google has its own competing businesses. Recent changes appear to have hit Tripadvisor particularly hard.

Dennis Schaal | 6 months ago

Google Search Claims Another Victim: Tripadvisor Lowers Outlook

Online Travel

Tripadvisor’s Potential Sale: Apollo Still a Suitor and a Financing Deadline

There will be a lot of moving pieces over the next few months if indeed a sale of Tripadvisor gets done.

Dennis Schaal | 7 months ago

Tripadvisor’s Potential Sale: Apollo Still a Suitor and a Financing Deadline

Online Travel

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.

Dennis Schaal | 9 months ago

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

Online Travel

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms

A potential buyer could decide to break up Tripadvisor's parts, including Viator, TheFork, and metasearch, under the theory that the parts are worth more than the whole.

Dennis Schaal | 9 months ago

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms

Experiences

Tripadvisor Laid Off 4% of Its Workforce

You can see Tripadvisor's priorities crystal clear in where its restructuring occurred. The Tripadvisor Core segment took the heaviest hit, and Viator was impacted the least.

Dennis Schaal | 1 year ago

Tripadvisor Laid Off 4% of Its Workforce

Experiences

Viator Drives Tripadvisor’s Revenue Growth as Experiences Platform

Viator's growth as a tours and activities platform both lifts and exhausts Tripadvisor's revenue, in a seemingly relentless pursuit of brand strength through performance marketing spend.

Selene Brophy | 1 year ago

Viator Drives Tripadvisor’s Revenue Growth as Experiences Platform

Online Travel

Tripadvisor Tests AI-Based Experiences and Dining Planner

Tripadvisor's generative AI entry is playing to its strengths — tours and activities, and restaurant reservations. Hotels? Maybe they'll get added later.

Dennis Schaal | 1 year ago

Tripadvisor Tests AI-Based Experiences and Dining Planner

Experiences

Tripadvisor CEO’s New Strategy Comes Into Focus

In football or soccer — pick your sport/analogy — sometimes it takes a new coach to get momentum. Under its new CEO, Tripadvisor is making significant changes to its core products.

Dennis Schaal | 2 years ago

Tripadvisor CEO’s New Strategy Comes Into Focus