Articles tagged “viator”

Experiences

Tripadvisor Is Still Considering ‘Strategic Alternatives’

Tripadvisor officials are doing their jobs in that they are trying to grow the company in the event no strategic transaction takes place. But eventually there has to be one.

Dennis Schaal | 1 week ago

Tripadvisor Is Still Considering ‘Strategic Alternatives’

Online Travel

Tripadvisor CEO on Company’s Evolution From Advertising to a Booking Model

Tripadvisor's challenge is that it is no big deal these days to see a static image of someone who wrote a hotel or experiences review. Many people are accustomed to scrolling TikTok instead.

Dennis Schaal | 2 months ago

Tripadvisor CEO on Company’s Evolution From Advertising to a Booking Model

Online Travel

Is the Thrill Gone in Online Travel? Experiences to the Rescue? Hear More at Skift Global Forum

Five years from now, will Airbnb be at the top of the heap in short-term rentals? Will Chase Travel be a headliner? Will future generations yearn to travel as current ones do?

Dennis Schaal | 2 months ago

Is the Thrill Gone in Online Travel? Experiences to the Rescue? Hear More at Skift Global Forum

Experiences

Viator Reveals Most Popular Travel Experiences

Travelers are flocking to activities that make them learn, interact with locals, or preferably both. It's as if people are treating vacations like a semester abroad, minus the college credits.

Sean O'Neill | 2 months ago

Viator Reveals Most Popular Travel Experiences

Podcasts

Last-Minute Bookings, Viator’s New Ads and China’s Air Recovery

Today's podcast looks at last-minute bookings, Viator's new campaigns, and the slow return of international flights to China.

Rashaad Jorden | 4 months ago

Last-Minute Bookings, Viator’s New Ads and China’s Air Recovery

Experiences

Viator Launches New Campaign: ‘Regret Less. Do More.’

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

Jesse Chase-Lubitz | 4 months ago

Viator Launches New Campaign: ‘Regret Less. Do More.’

Online Travel

Will Hotel Guests Really Book Viator Experiences With Amazon Alexa?

Industry response to a recent Skift story centered on this question: Would people actually use voice search to book travel experiences? The answers were revealing about the sector's broader opportunities and challenges.

Jesse Chase-Lubitz | 4 months ago

Will Hotel Guests Really Book Viator Experiences With Amazon Alexa?

Online Travel

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?

Dennis Schaal | 5 months ago

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews

Experiences

‘Alexa, Book My Tour’: Viator and Amazon Give Hotels Voice Search for Travel Experiences

This isn't the first time Amazon has tried to bring voice-activated bookings to hotels. But in a collaboration with Viator, guests will be able to book over 300,000 travel experiences directly from their rooms.

Jesse Chase-Lubitz | 5 months ago

‘Alexa, Book My Tour’: Viator and Amazon Give Hotels Voice Search for Travel Experiences

Experiences

Scandinavia’s Tour Bookings Surge Amid Rising Global Temperatures

Online travel agencies report spikes in bookings for activities in Norway, Denmark, and Sweden. Some places see a near doubling over last year. Are travelers seeking cooler climes as extreme heat increasingly plagues southern Europe?

Jesse Chase-Lubitz | 6 months ago

Scandinavia’s Tour Bookings Surge Amid Rising Global Temperatures