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It's been a tough run for Trivago in the Google Hotels era. No one ever said the metasearch business would be easy.
Dennis Schaal | 1 week ago
Would Priceline or other big travel advertisers want a co-branded booking experience with Trivago to increase bookings? Maybe, but these advertisers would likely spar with Trivago on the details of the co-branding.
Dennis Schaal | 4 months ago
Could Trivago be looking to supplement its traditional metasearch revenue with that generated by a hotel booking site? Or is it just interested in Holisto's tech?
Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.
Dennis Schaal | 7 months ago
Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.
Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.
Buckle in for a bustling summer of bookings across France. You could (partially) blame that on the soccer frenzy.
Elizabeth Casolo | 7 months ago
A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"
Dennis Schaal | 8 months ago
Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.
The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.
Dennis Schaal | 9 months ago
