Skift Take

Travelers are increasingly looking to partake in culinary experiences on the road.

Rashaad Jorden

A growing number of travel brands are finding a good way to reach travelers — and generate revenue — is through their stomachs. So what are key trends in food tourism?

We asked our recently upgraded answer engine Ask Skift 2.0 that question. The AI chatbot used information that's appeared in our past news coverage, and we also did further reporting on that subject.

What Ask Skift Said

Food tourism continues to evolve as a significant and dynamic segment of the travel industry, reflecting broader travel trends and consumer preferences. Here are some of the key trends currently shaping food tourism:

Culinary-Driven Travel Decisions: According to Hilton's 2025 Trends Report, a notable number of travelers prioritize culinary experiences. Nearly one in five participants in the survey indicated they sometimes travel specifically to seek out coveted culinary experiences. Interestingly, half of those surveyed would book restaurant reservations before securing their flights, highlighting the importance of food in travel planning.

Hands-On Culinary Experiences: Viator's data shows a significant rise in the popularity of hands