Skift Take
None of the AI tools are as sharp as users may expect — but the companies that have begun experimenting likely are farther ahead than those that have not started at all.
Many of the travel booking platforms that experimented with generative AI tools early are now releasing second or third versions of that tech.
That’s been the case for Expedia, Kayak, and HomeToGo, all of which have announced upgrades or new AI tools in recent months.
Based on the tests that Skift has been able to do so far, none of the tools are as sharp as users would like — but those companies likely are farther ahead than those that have not started at all.
Some of the projects highlighted below will be part of the discussion next week at the Skift Data + AI Summit in New York City. Kayak chief scientist Matthias Keller and Expedia chief architect Rajesh Naidu are slated to speak, among others.
ExpediaExpedia earlier this month said that it would be adding multiple AI tools for various parts of a trip, including inspiration, planning, booking, customer service, and more.