Skift Take
Online travel agencies report spikes in bookings for activities in Norway, Denmark, and Sweden. Some places see a near doubling over last year. Are travelers seeking cooler climes as extreme heat increasingly plagues southern Europe?
Scandinavia is experiencing a surge in tour and activity bookings for the summer, according to a few online travel agencies. Norway is especially topping travelers' wish lists.
Data from GetYourGuide, Tripadvisor's Viator, and TourRadar all point to a significant increase in bookings compared to last year.
Travel experiences in these countries lean toward outdoor activities like arctic tours and fjord cruises. So the spike may be connected to rising temperatures in more historically popular destinations like Italy, Spain, and Greece, which are increasingly