Skift Take
Dubai is skyrocketing in popularity as a destination for tours and activities and operators are quickly hopping on the trend.
Two online tour marketplaces say Dubai is far surpassing its pre-pandemic popularity. The city now ranks alongside Paris and Rome as a tourism hotspot.
One marketplace, GetYourGuide, said that Dubai has ranked fourth after Paris, Rome, and Amsterdam in tickets sold among American and German travelers so far in 2024. A top attraction, the Burj Khalifa, is the fifth-most booked activity for those travelers.
Viator, TripAdvisor's online marketplace, has around 6,500 tours in Dubai. It said it has seen triple the bookings compared to pre-pandemic 2019.