Skift Take
Day tours are a common yet growing trend, highlighting the need for diverse, immersive experiences offered at competitive prices to attract customers.
Day tours are more than just a trend — they're a significant part of modern travel: In the first quarter, nearly half of all travelers went on one. What's driving this interest? Skift Research dives deep into the issue in the latest edition of our "U.S. Travel Trends" series: The "U.S. Travel Trends Q1 2024: Exploring Day Tours and Experiences."
Our report reveals that attractions play a pivotal role, with 27% of travelers choosing day tours to explore new places. Nature/adventure tours top the list of preferred experiences, closely followed by cultural and sightseeing tours.
Age also plays a significant role in tour