Skift Take
While other travel brands say they see signs of a slowdown, Viking executives see a boom and no signs travelers want to cutback on cruises.
If there's a slowdown in travel, Viking's CEO doesn't see it. Torstein Hagen said Thursday that bookings on his luxury cruise ships and river cruise lines look strong through next year.
"We haven't seen anything that gives us an impulse for [concern] for 2025," said Hagen during an earnings call for Viking Holdings. "As a matter of fact, July was an extremely strong month for us. One of the weeks was the strongest booking week we've ever, I've ever, seen."
Viking has been seeing strong demand for bookings across its core products, including its river and ocean cruises. As of A