Skift Take
Royal Caribbean Group executives are confident that their return to China will pay off in the long-run.
Royal Caribbean Group said Thursday that customers are booking cruises at record levels despite higher prices - and that the trend should continue.
“Their willingness to pay more for these incredible vacation experiences continues to increase, so our pricing continues to increase into 2025 and into 2026,” said Royal Caribbean CEO and President Jason Liberty on a conference call discussing second-quarter results.
Liberty said there's been no evidence in price sensitivity from booking data. "I know there might