Skift Take
Viking, the only pure-play luxury cruise line, has reported its first quarterly earnings since it went public. The company is targeting a English-speakers over the age of 55, a demographic with most of the wealth and a broad eagerness to travel.
Viking on Wednesday provided its first earnings report since its IPO earlier this month. The company, which operates 92 luxury river and ocean cruises, gave a broadly upbeat report.
Here are some key takeaways from its presentation.
Betting on over-55s Viking's core customers are affluent, English-speaking travelers over age 55. "In the U.S., this demographic has a large spending power and holds 70% of the wealth," said Torstein Hagen, Chairman and CEO. "They're also the fastest-growing segment of the population, expected to increase from 98 million people in 2020 to 110 million in 2030. To put things in perspective, we