Skift Take
The demand for experiences isn't showing any sign of slowing down, but travel companies are still figuring out how to capture it.
The desire to travel for experiences is expected to keep growing, but it’s not without challenges. Leaders in providing travel experiences spoke at the Skift Global Forum in New York Wednesday: Ruzwana Bashir, founder and CEO of Peek; Jules Seeley, senior partner at McKinsey & Company; and Nishank Gopalkrishnan, chief commercial officer of TUI Musement.
Super GrowthConsumers are looking at the things that feel unique or special — the social media moments — and that is an opportunity for entrepreneurs, hotels, airlines to tap into, Bashir said.
“With experiences and people traveling, I think we have seen in the last decade a big change in how people are looking for experiences,” Bashir said. “Social media has a big role today… there's a drive towards having some of these memorable moments that people care about. The spend is up.”
Experiences currently