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Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

New Skift Research Survey Shows the Complexity of Affluent Travelers

Affluent travelers are often targeted by travel brands due to their huge spending power. Making assumptions about this segment based purely on their high incomes, however, is likely to be a mistake.

Meghan Carty, Skift Research | 7 years ago

Experiences

New Research Report: U.S. Affluent Traveler Trends 2018

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

Meghan Carty, Skift Research | 7 years ago

Experiences

Tours and Activities Race for Dominance in 6 Charts

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

Seth Borko and Rebecca Stone, Skift Research | 7 years ago

Experiences

Onefinestay Launches Concierge Service With Loyalty Elements

Rumor has it that Airbnb is gearing up to announce a more personalized experience soon, and Onefinestay may have just beat its strongest competitor to the punch.

Andrew Sheivachman, Skift | 7 years ago

Airlines

SAS Strives to Fulfill Passenger Dreams and Its Own With Experiences Program for Elite Flyers

We're not surprised SAS frequent flyers love to take trips with the airline's head chef, though we're impressed the airline found 20 takers willing to spend $5,000 a piece (plus 100,000 points) for a five-day trip to Japan.

Brian Sumers, Skift | 7 years ago

Business Travel

Video: Rethinking the Business of Experiential Tours

All tours are not created equal, and Wade's approach actually tries to avoid sameness.

Jason Clampet, Skift | 9 years ago

Experiences

Experiential Travel Trend Suits Tour Operators Just Fine

Smart tour operators are leveraging their scale and mobile technology to create tours that change dynamically.

Andrew Sheivachman, Skift | 9 years ago

Experiences

21c Museum Hotels’ Craig Greenberg and Alice Gray Stites on Art, Culture and the Experience Economy at Skift Forum

Learning is a luxury that all travelers are looking to invest in.

Alexandra E. Petri, Skift | 9 years ago

Experiences

Interview: Abercrombie & Kent CEO on the Roots of Experiential Travel

Abercrombie & Kent may have been one of the first companies to capitalize on experiential travel but it has since become a mainstream phenomenon sought after by travelers of all spend levels. Companies across all sectors can learn from Abercrombie & Kent's decades-long success.

Samantha Shankman, Skift | 10 years ago

Experiences

Skift Global Forum: Adventure Travel Pioneer Darrell Wade on Travelers’ Local Obsesssion

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

Samantha Shankman, Skift | 10 years ago