Skift Take

What does it take to get passengers to click that airline "book" button? Fetcherr claims its AI-infused tech is helping airlines get better at it.

Fetcherr, which offers an AI-driven market engine to help airlines create enticing fares for travelers, closed a $90 million Series B funding round.

Of that $90 million, $25 million came from primary investors and the remainder from secondary investors. Fetcherr's total funding to date is $115 million.

Battery Ventures led the round, which saw previous investors participate